Electrify Now campaign launch

On 23rd June, international ministers, business leaders, and civil society organisations will unite to launch three global pushes to supercharge electrification powered by renewable energy:

1. Ministers’ call to action to accelerate the electrification of the economy as an immediate strategic and economic response to the energy crisis, by taking a system-wide and global approach that leaves no country behind.  ^[a][b]

2. Global Business Statement on Electrification, a coalition of leading companies endorsing a common vision for electrification, signalling private sector demand, credibility and support for accelerated action across markets.

3. The Electrify Now campaign, launched by a collective of business coalitions, think tanks, and advocacy groups to strengthen awareness of the benefits, policies and actions needed, with analysis and case studies that underpin the global pushes by country and business champions.

Leadership and support of the Electrify Now campaign launch will be celebrated at the flagship Global Energy Transition and Electrification Summit, at the heart of London Climate Action Week, on 23 June, 14:30 BST, Mansion House, London.

Why electrification?

The current global crisis lays bare the economic and energy security risks of continued reliance on volatile fossil fuels, and underscores the urgent need to build more resilience energy systems. Electrification is one of the most powerful and immediate levers to stabilise costs, strengthen energy security and access, and drive economic growth. It is essential to accelerating renewable energy demand and deployment, driving energy efficiency and rapidly reducing reliance on fossil fuels. Evidence shows that power systems with higher shares of clean electricity, now accounting for over 40% of global generation, are less exposed to price volatility than those reliant on imported fossil fuels (Ember, 2025).

For a growing number of economies, particularly across emerging markets in Asia, the acceleration of electrification is already underway. Today, electricity accounts for around 21% of global final energy use, however it is projected to reach just 25% by 2035, well below the 35% that IEA and IRENA modelling shows is needed to limit global warming to 1.5°C. To bridge the gap, the world needs to electrify more than four times faster than current rates (IEA, 2025). Up to 75% of global energy demand can already be electrified with existing technologies, making this an immediate and scalable opportunity, and with 91% of new renewable capacity delivering cheaper electricity than fossil alternatives the costs of renewable electricity is now the most cost-competitive source of power (Ember, 2025; IRENA, 2025).

The world is currently off track from its collective goals to triple renewable energy, double the rate of energy efficiency, transition away from fossil fuels, and ensure access to affordable, reliable, sustainable, and modern energy for all.^[1][2] Accelerating electrification is a critical path to achieving these goals.